Facebook Video: Is It a Viable Alternative to YouTube?

Posted on July 25, 2017 by in Tips & Tricks | 25 comments

Facebook Video: Is It a Viable Alternative to YouTube?

It is only during the last couple of years that Facebook has gotten serious about its own video streaming. Thus, many people wonder if they should give it a chance or stay with the tried and true YouTube. The answer depends upon what you need in terms of video streaming. But there is no doubt that Facebook video is worth a look.

The Web’s Video Age

The web started as a largely text-based system with some limited use of images. But the first video stream on the web occurred all the way . That was just a proof-of-concept, but by the late 1990s, there were competing streaming video applications with RealPlayer, ActiveMovie, and QuickTime. Then in 2005 came YouTube and . Since then, streaming video has become only more and more critical to the web ecosystem.

According to a in December 2015, over 70 percent of evening network traffic was due to audio and video streaming. The report indicated that 37 percent was due to Netflix, 18 percent from YouTube, and 3 percent from Amazon. We are living through the video age of the web.

Changes for Content Providers

There are two ways this change has affected content providers:

  1. More content than ever is being delivered as video
  2. More advertising is being done on video.

When most people think of online video, they think of YouTube. But quite recently, Facebook has become one of its many alternatives (like DailyMotion). But with the extreme reach of Facebook, it offers advantages that other alternatives do not. For example, for many businesses, Facebook pages are more popular than their dedicated webpages and blogs. So streaming video from Facebook is logical.

Thus we find many people asking whether Facebook video is worth looking into or whether it is just another “also ran.” There is no concrete answer to the first part of this question, but we do know that there is nothing “also ran” about anything Facebook-related these days.

Content Delivery

Image by Boo-Tique / shutterstock.com

If you just want to upload a video onto the network so that you can distribute it directly or embed it on your own website, there isn’t that much difference between Facebook and YouTube. More or less, they are both easy-to-use, drag-and-drop, interfaces.

What’s more, embedding them is almost identical. Both embed within an iframe and provide an easy interface to copy and paste the code from either service to your own website.

Technical Differences

There are some technical differences between YouTube and Facebook.

File Types Supported

supports a larger number of file formats than . However, the differences are quite small. And both companies support the most common formats:

  • .AVI
  • .FLV
  • .MOV
  • .MP4
  • .WMV

File Size Limit

On the other hand, Facebook has a limit of for uploaded videos compared to much longer times for . The limit on YouTube is a file size of 128 GB — which should come out to roughly 600 minutes or 10 hours.

Sharing

Image by vladwel / shutterstock.com

One thing to bear in mind is that Facebook doesn’t share YouTube videos as much as you would think. In fact, the difference is shocking. Facebook apparently shares native videos ! So while a YouTube video can certainly go viral on Facebook, your odds of it doing so are small.

Of course, YouTube only shares other YouTube videos. And people spend an watching YouTube videos. As of February 2017, the difference in the amount of video watching time between the two providers was enormous:

  • YouTube: 1 billion hours per day
  • Facebook: 100 million hours per day

But if you want to create a short video to go with a blog post, it’s hard to say that YouTube or Facebook is better. Given that technically, they are much the same, it is probably best to upload your videos to the website where you have the most followers or are otherwise most vested.

Then again, adding video to your YouTube and Facebook accounts will doubtless help you gain followers. So you will also want to look at the direction that you want to go with your content distribution. In general, Facebook tends to be better for integrating with your website. But your particular case might be different, and you need to consider that.

Advertising

It’s really in advertising where Facebook video and YouTube are most different. For this, the was done by Wolfgang Digital. They did corresponding video ad buys with a 20 second video. And the results were mixed.

Cost Per Video

The biggest difference between Facebook and YouTube is how advertisers are charged for videos streamed. Videos on YouTube are only charged if they are watched for a minimum of 30 seconds (or the entire length if the video is less than 30 seconds). Videos on Facebook, in contrast, are charged if they play for more than 3 seconds.

This may sound unfair, but YouTube videos play automatically and most Facebook videos do not. Only if autoplay is enabled do they play without clicking. But this does mean that on Facebook, a click is pretty much as good as a view. And this can have an effect on the quality of views advertisers get.

This is made up for, to some extent, by the fact that the YouTube cost per thousand impressions (CPM) was 4.4 times as much than it is for Facebook during the period of the study.

Results of the Wolfgang Study

Ultimately, the study found that Facebook provided more views and more viewing time than YouTube. In terms of raw impressions, the difference was stark: Facebook provides three times as many impressions as YouTube for the same amount of money.

The total viewing times were much closer: 19.9 hours for Facebook versus 17.7 hours for YouTube. But as the study participants note, these numbers are approximate. Statistically, they should probably be considered equal.

But when it came to quality views, things were reversed.

Wolfgang defined a quality view as one in which the viewer watched the entire 20 second video. And YouTube provided 7.3 hours of these kinds of views for the same cost as 4.6 hours on Facebook.

The Purpose of Your Video Advertising

So the question is what exactly you want your video advertisement to do. If you just want to remind the viewer that you are still around and worth checking out, Facebook probably provides a bigger bang for a buck.

But if you have a brand new company or promotion where you want to get engaged viewers, YouTube is a better deal. It is likely that advertisers would do well to have both kinds of advertising in any campaign.

Is Facebook Video Worth the Plunge?

Regardless of what you want to do with video streaming, there isn’t a huge difference between Facebook and YouTube. In one sense, that’s remarkable, given how recently Facebook took on video in a serious way.

But in another sense, it’s not surprising at all given we are talking about Facebook here. For most users, it just doesn’t matter: Facebook is a perfectly viable choice for streaming video.

If you wish to stream very long files or want to use an exotic video format, your decision might be pushed one way or the other.

It is primarily with advertising that users ought to be very careful. For one thing, that’s where you have to actually spend money.

But more than that, based on the Wolfgang Digital study, it seems that advertising with Facebook and YouTube really is different. That’s not to say that one is better than the other. Rather, it is to say that they provide different services, and the one you choose will depend upon your advertising needs.

So what do you think? Will Facebook become your go-to place to upload videos? Or will you stick with YouTube? Feel free to sound off below.

Article thumbnail image by Julia Tim / shutterstock.com

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25 Comments

  1. One thing I tried to do that didn’t work, related to Divi, was upload a FB video URL to a Divi Video module.
    Does, or will, the Divi Video module support FB videos? Did I do something wrong? Or perhaps it is coming in a future update?

    Thanks!

    • There is no coded source in the Divi modules for embedding an FB video. This is the reason that it didn’t work.

      If FB Videos show to be taking off very quickly, then I would guess that ET would code it into the Video Module.

      As a note: I am not affiliated with ET or Divi in any way.

    • The Divi Video module can show/embed Facebook videos by adding the Facebook video url to the module. However, it won’t show/work in Firefox. Chrome and Safari work accordingly. So, I think it’s a Firefox issue.

    • I didn’t think you could use a Facebook video within Divi, but looks like that has changed. To embed a video from Youtube, find the post with the video you want. Click on the triangle on the top right of the post and select Embed. Ignore the iframe embed code and click Advanced Settings instead. Copy the URL of the video and paste it into a Divi Text Module or into the first field (Video MP4/URL:) of the Divi Video Module Settings. Works exactly the same as a YouTube Video. Just a little harder to find the URL.

  2. The ‘Share only on Facebook’, ‘No download allowed’, ‘I’ll cut your video to insert my promos’ policy is a no/no for me.

  3. No mention if you can earn money on your Facebook videos like with YouTube, a big deal for many.

    • So true! I actually can get royalties from YouTube vids that have my music ~ is FB paying these??

  4. Been using video on Instagram and Facebook including Facebook Live and Instagram Live over the last few months – because these platforms are racing to grow and keep eyeballs and content producers (from YouTube and Twitter as well as Snapchat) they are favorable in terms of showing it to larger audiences on their platforms – I get far more impressions (opportunity to view) and engagements (views) for organic video than anything else on Facebook or Insta. Also paid ads will price video favorably – at least for now. In my mind, you have to be on both. I do embed both YouTube and Facebook videos onto my Divi blog (not every one, but a few of the best each week).

  5. Hi!
    In the general mode, Facebook is very instable in policy and infrastructure.
    Thank you.

  6. What about the tone quality? Important qestion for musicians.
    without checking it in detail, mey feel is, that youtube provides a better sound quality.
    Are there objektive mesurements?

    • True, what is the quality difference between the two. I always feel Facebook video is lower quality for some reason.

  7. This is a good one because for the past few months I’ve been posting directly to YouTube and then sharing on Facebook. 80% of my views are from external sources when I look at my analytics on YouTube. However my goal is to grow my YouTube channel and not my personal page. I think once Fb allows for live video through business pages (and not just through verified accounts on Mentions) I may consider dual native posting to grow my audience on Fb more.

  8. There are pros and cons to both. Great article them. Facebook has limitations that for sure — lots of technical issues in my opinion. I expected Youtube to be adding more enhancements to their process/systems but then they just announced they would be removing their video editor and photo slideshow tools so who knows.

  9. Anything wrong with uploading the same video to both YouTube AND Facebook?

  10. My children and all of their friends watch YouTube more than traditional TV. The number of people under 25 (or even 30) that use Facebook is so small in comparison, that this shouldn’t even be a hard choice at all.

    • Really depends on your demographic ~ mine is mostly above 35, for example.

  11. The church I go to uses both. We live stream on Facebook (bigger audience) and then upload an HD version on YouTube.

  12. Definetly not… Facebook videos load slower and with lower quality in the tests that I performed, indeed was much slower and some videos didn’t play in some devices while the youtube ones worked well.
    What I also saw is that in large screens, Dailymotion seems to have the best quality, and I read that also in a big tech blog (can’t remember where now).

  13. I haven’t tried FB video, but have been able to get YouTube videos ranked on first page of Google many times.

    I wonder how Google would rank a FB video since Google owns YouTube and FB is becoming a competitor?

  14. I prefer a thousand times Youtube videos on Facebook. I would have preferred that Facebook does not have this possibility, because it is bad for the video, he is not cut out for this.

    Youtube is the best platform in the world for videos and never I will change platform (unless one happens to overtake and better).

    Facebook is not qualified or the best in my opinion.

  15. Compared to Youtube the quality is poor.

  16. Video Much better than other content. I think And more people like videos than to read actively 🙂

    Thank you for writing

  17. How’s Facebook video ad revenue sharing compared to Youtube’s?

  18. Nice Post, But we can also earn money from YouTube. You should mention this also.

    Thanks
    Dean Brabin
    Thomas Dean Design

  19. I use youtube a lot on websites for one major reason. It is Google and the main reason is a SEO strategy. But my client also use video a lot for the engagement. In fact i think the best practice is to use video from youtube on your website and keep for publicity.

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