Marketing

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How to Name a Blog or Podcast

How to Name a Blog or Podcast

August 21, 2019 in Marketing | 0 comments

Blogs and podcasts have stiff competition. There are so many out there that are competing for practically any keyword combination you can come up with. Unless you want to completely forgo your dreams of launching your project, though, you’ll need to choose a name – one that reflects your brand,...

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White Papers: What They Are and How to Write One

White Papers: What They Are and How to Write One

August 14, 2019 in Marketing | 0 comments

What is a white paper? Is it an extra-long blog post? An ebook in PDF form? A promotional tool to sell a product? Not quite. White papers have a purpose, format and style that are all their own. Today, white papers are used by marketers to go in-depth on a topic – any topic, really, so long as it...

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How to Use Storytelling to Market Your Products

How to Use Storytelling to Market Your Products

July 15, 2019 in Marketing | 4 comments

Storytelling is the thing that sets brands and products apart from their competitors these days. Your brand probably already uses storytelling in your marketing in some way, but it might not be conscious. You focus on the user and the customer. You tell them what problems of theirs you can solve....

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Improving your ROI with Market Mix Modeling

Improving your ROI with Market Mix Modeling

July 13, 2019 in Marketing | 3 comments

These days, it’s rare to see websites that don’t promote themselves using multiple channels. You can use social media, traditional online ads, email marketing, and much more. The more channels you implement, the better returns you’re likely to see – but measuring the impact of...

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